Question: Develop a detail analysis report for the bellow case study (1000 words) A US manufacturer of food--service packaging, a subsidiary of a Fortune 500 company
Develop a detail analysis report for the bellow case study (1000 words)
A US manufacturer of food--service packaging, a subsidiary of a Fortune 500 company the company belongs to a group with a lot of power as it belongs to Fortune 500, needed help building a plan the sales plan is a step by step approach presenting the actions that must be developed for the next 3 years to drive profitable growth over the next three years. The company enjoyed significant name recognition with customers, particularly with a green product line on the east and west coasts. However, a rising tide of imported and domestic knockoffs threatened their industry leadership. The products are well known in the market however there is a threat from domestic companies
THE SOLUTION
A consultant performed a rapid assessment and engaged company leadership in prioritizing the solutions:
Restructure sales territories for better focus on underdeveloped markets
Develop product line extensions to exploit new market opportunities
Establish more rigorous distributor performance criteria; cull weak distributors
Overhaul marketing infrastructure to differentiate the brand and generate warm leads
Embed key account prospecting assignments into annual planning
Take each of the solution as a main activity and explain with a critical Analysis (advantages and disadvantages) of the specific actions that have to develop in order to achieve this result
For example
Restructure sales territories for better focus on underdeveloped markets
Which method could be used and what criteria are needed based on our notes
Develop product line extensions to exploit new market opportunities
You must research for how you can develop new product lines relegated to existing for giving the opportunity to create business in a new specific market. For example, trying to sale a new product line to EU countries where the new products must follow the EU regulations
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