Question: Develop a detail analysis report for the bellow case study (1000 words) A US manufacturer of food--service packaging, a subsidiary of a Fortune 500 company

Develop a detail analysis report for the bellow case study (1000 words)

A US manufacturer of food--service packaging, a subsidiary of a Fortune 500 company the company belongs to a group with a lot of power as it belongs to Fortune 500, needed help building a plan the sales plan is a step by step approach presenting the actions that must be developed for the next 3 years to drive profitable growth over the next three years. The company enjoyed significant name recognition with customers, particularly with a green product line on the east and west coasts. However, a rising tide of imported and domestic knockoffs threatened their industry leadership. The products are well known in the market however there is a threat from domestic companies

THE SOLUTION

A consultant performed a rapid assessment and engaged company leadership in prioritizing the solutions:

Restructure sales territories for better focus on underdeveloped markets

Develop product line extensions to exploit new market opportunities

Establish more rigorous distributor performance criteria; cull weak distributors

Overhaul marketing infrastructure to differentiate the brand and generate warm leads

Embed key account prospecting assignments into annual planning

Take each of the solution as a main activity and explain with a critical Analysis (advantages and disadvantages) of the specific actions that have to develop in order to achieve this result

For example

Restructure sales territories for better focus on underdeveloped markets

Which method could be used and what criteria are needed based on our notes

Develop product line extensions to exploit new market opportunities

You must research for how you can develop new product lines relegated to existing for giving the opportunity to create business in a new specific market. For example, trying to sale a new product line to EU countries where the new products must follow the EU regulations

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!