Question: Develop a detail analysis report for the bellow case study. A US manufacturer of food--service packaging, a subsidiary of a Fortune 500 company, needed help

Develop a detail analysis report for the bellow case study. A US manufacturer of food--service packaging, a subsidiary of a Fortune 500 company, needed help building a plan to drive profitable growth over the next three years. The company enjoyed significant name recognition with customers, particularly with a green product line on the east and west coasts. However, a rising tide of imported and domestic knockoffs threatened their industry leadership.

THE SOLUTION A

A consultant performed a rapid assessment and engaged company leadership in prioritizing the solutions:

Restructure sales territories for better focus on underdeveloped markets

Develop product line extensions to exploit new market opportunities

Establishmorerigorousdistributorperformance criteria; cull weak distributors

Overhaul marketinginfrastructure to differentiate the brand and generate warm leads

Embed key account prospecting assignments into annual planning

Number of words: 1000

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