Question: Develop a marketing plan for an existing or a fictitious company that plans to launch kefir chocolate. This marketing plan should include these parts specifically;
Develop a marketing plan for an existing or a fictitious company that plans to launch kefir chocolate.
This marketing plan should include these parts specifically; product, target market, price, place, promotion and SWOT Analysis of the product.
The parts in the below should be explained deeply.
Product: What is your product? Why do you think this idea would work in Turkey? Provide a 1-sentence mission statement as the producer/marketer of this offering. What is your competitive advantage with 1 sentence?
Target Market: Who is your target market, give a detailed account of your target market; who are they? What bases of segmentation are you using and why? State at least 2 different segmentation criteria that you prefer to use. Refer to the segmentation strategies
Price: What is your pricing strategy? Why are you using this pricing strategy?
Place: Where will you sell your product and why? Will you use direct or indirect channels?
Promotion: Hypothetically, create a marketing communications campaign for this product.What promotion (communication) mix elements will you use and why? Where (what media) will you use to communicate your product? Explain why youve chosen this particular media type.
SWOT Analysis:Make a SWOT analysis for your product/service. Write 3 strengths, 3 weaknesses, 2 opportunities, and 2 threats.If you only write one word and do not provide any explanation next to it, I wont be able to understand what you think.
Please write clearly
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