Question: Develop a proposal for a one year advertising campaign for a local business of your choice. The proposal should include the following sections: Introduction -

Develop a proposal for a one year advertising campaign for a local business of your choice. The proposal should include the following sections: Introduction - describe the local business Creative Strategy (the main idea or theme of the advertising campaign) Four Proposed Advertisements (for example: newspaper, radio, TV and billboards): briefly describe each and how large of an audience you expect to reach through each Describe the demographic segmentation profile or profiles of your target audience. Proposed Sales Promotions (at least three different sales promotions) Media Schedule Budget (rough estimate) Conclusions

Your paper should TOTAL a minimum of 600 words.

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