• Develop a Quantitative Strategic Planning Matrix (QSPM) on your chosen company. Use input information from Stage 1 (EFE, IFE, and CPM) to objectively evaluate feasible alternative strategies identified in Stage 2 (SWOT). Provide a thorough analysis of your QSPM.

(Exxon Mobil IFE) Internal Factor Evaluation (IFE) for ExxonMobil.

	Strengths	Weight	Rating	Weighted Score
1	Huge producer in 21 different nations	0.10	4	0.40
2	Powerful compared to its competitors	0.08	4	0.32
3	Earns more revenue from upstream operations	0.09	3	0.27
4	Has a larger market share outside the United States	0.07	3	0.21
5	More production in North America	0.06	4	0.24
6	Utilizes advanced technology	0.06	4	0.24
7	Exxon is the largest global refiner	0.07	4	0.28
8	The lubricants business continues to expand	0.04	3	0.12
9	Among the leading petrochemical businesses globally	0.04	4	0.16
			Total Weighted for Strengths	2.24

	Weaknesses	Weight	Rating	Weight Score
1	Exon lacks a mission or vision statement.	0.04	1	0.04
2	The organization's management is lacking and bias	0.04	1	0.04
3	Environmental pollution	0.03	1	0.03
4	Downstream revenues account for only about 10% of all revenues	0.03	2	0.04
5	Exxon's transitioning	0.04	2	0.08
6	Weak Downstream business	0.04	2	0.08
7	Unpromising future in refining	0.04	1	0.04
8	Refining business	0.06	1	0.06
9	High debts affecting forms of part of SBU	0.04	2	0.08
10	The decline in Chemical SBU	0.03	1	0.03
			Total Weighted for Weaknesses	0.52

• Assess the leadership strategy needed to support your preferred alternative strategy. What characteristics are critical (i.e., Planning, Organizing, Motivating, and Controlling)?