9. Develop a value proposition for the sportsplex. A value proposition contains the following elements (and example is included at the end of these questions):

   1. To. To the target market (i.e., who you really want as customers)

   2. Is the. Is the proper frame of reference for the product (i.e., the perceived alternatives)

   3. That. That is the point of differentiation or the claim of distinction Because. The reason the product is distinct

   4. So you get. The rationale or functional end benefit to the user

   5. So you feel. The emotional end benefit to the user

   6. Develop a thorough direct marketing campaign. Identify which individuals to target, how you will find them, and what specific message will most resonate with them.