Question: Develop an IFE and EFE. Factor* Weakness Strength Strength Opportunities Threats Threats Weakness Strength Opportunities Threats Strengths Weakness Opportunities Strengths Strengths Weaknesses Opportunities Threats Strengths

Develop an IFE and EFE. Factor* Weakness StrengthDevelop an IFE and EFE.

Factor* Weakness Strength Strength Opportunities Threats Threats Weakness Strength Opportunities Threats Strengths Weakness Opportunities Strengths Strengths Weaknesses Opportunities Threats Strengths Weaknesses Threat Opportunities Strengths Strengths Strengths Item Most properties are located in Las Vegas Largest Casino Company in the US Room occupancy rates over 95% in Las Vegas Global markets are untapped by casino companies Legislation against gambling Bad media exposure from conservative newspapers Little diversification Reputation as family-friendly Increased demand with closing of some competitors Indian tribes are allowed to have casinos throughout the Midwest Increasing free cash flows Recent loss of joint ventures Astronomical Internet advertising growth Minimal comps provided Long-range planning Family reputation, not high rollers Las Vegas is leading vacation destination for gambling Congressional Legislation Owns one mile on Las Vegas strip Laughlin Properties Decreased budgets for travelers coming to conferences More travelers looking for quick family getaways Strong management team Buffest at most facilities Financial Ratios Weight Rating .05 2 .05 3 .10 3 .15 3 .10 4 .10 4 .05 1 .05 4 .05 1 .05 4 .05 4 .10 2 .05 3 .05 4 .05 3 .05 1 .15 2 .20 3 .15 3 .10 2 .05 1 .10 1 .05 4 .05 4 .05 4

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