Develop an outline for a recruiting guide for the sales associate position based on the material you read in this case and what you learned in Chapter 7. The outline should include the companys policies and procedures, budgets, activities, timelines, responsible staff, legal issues, and steps to be taken in recruiting for the position. You do not have time to write an entire recruiting guide. However, Cherns has asked for your help in identifying what it should include in one. Cherns also asks you to make recommendations about what the company can do to increase applicants fairness perceptions of the process and reduce any negative spillover effects related to it.

Cherns would also like to reinforce its employer brand among potential applicants. Ryan and Ann would like to create a stronger employer brand and ask you for advice on what the companys employer brand should be and how to effectively and consistently market and reinforce it throughout the staffing process. Make some recommendations and explain why your approach would be effective for Cherns.

QUESTION:

Make recommendations for how Cherns employer value proposition can be marketed and reinforced throughout the staffing process.