Question: Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4) 2. Use effective and collaborative interpersonal

Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4)

2. Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers needs and wants to formulate a marketing Plan. (LO-5)

1. Assume you were hired by the local grocery store to help in assessing its service quality based on the five service dimensions to determine the overall service quality: reliability, responsiveness, assurance, empathy, and tangibles. How would you go about undertaking this project? (Ch-13) (3 Marks) 2. Price skimming and market penetration pricing are the two important pricing strategies used by Marketers. Ahmad wants to launch his new backpack in the local market. Being a marketer which pricing strategy you will suggest him to use and why? (Ch-15) (3 Marks) 3. Do you find any difference between advertising and public relations? How can public relations contribute to a firm's IMC? Explain with the help of a suitable example.(CH-18)

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