Question: Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4) 2. Use effective and collaborative interpersonal

Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4)

2. Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers needs and wants to formulate a marketing Plan. (LO-5)

2. Is 'Chobani's' introduction of yogurt for children a brand extension or line extension? Explain. (2 Marks) 3. How is 'Chobani' positioning its various product categories currently? How is it communicating its current positioning strategy? (2 Marks)

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