Question: Develop the product concept or analyze your company or product through the following sections: The product is JEFIT App. Concept Selection (5%): Concept selection is

Develop the product concept or analyze your company or product through the following sections:

The product is JEFIT App.

  1. Concept Selection (5%): Concept selection is the activity in which various product concepts are analyzed and sequentially eliminated to identify the most promising concepts. The process usually requires several iterations and may initiate additional concept generation and refinement. You are required to describe why and how you decided on the concept selected

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