Recently, a Domino's pizza franchise in southwest Ohio made the strategic decision to stay open for 24 hours a day. The manager, Steve Martin, made this decision about a month ago in response to increased demand in Domino's pizza. Other Domino's franchise owners are now considering adopting a similar strategy. In this activity, you will categorize a set of statements regarding activities in the internal and external environments as they relate to Domino's pizza, and a potential initiative of staying open 24 hours a day. These statements will identify either a Strength, Weakness, Opportunity, or Threat. CONCEPT REVIEW: Developing a marketing plan consists of five steps. The second step in the process, after developing a mission, is to conduct a situation analysis, using a SWOT analysis. This tool allows firms to assess both the internal environment in regards to its Strengths and Weaknesses and the external environment in regards to its Opportunities and Threats. Roll over the items on the left to read their descriptions. Based on these descriptions, decide if the statement is reflective of a Strength, Weakness, Opportunity, or Threat. Drop the statement in the correct position. Inventory Management Staffing Health Competitors Strength Weakness Opportunity Threat Strong Brand Name Excellent Location Late Night Eating Demand