1. Factors in the marketing environment are broken into categories. Identify the opportunities and threats that emerged in BP's path toward introducing its GlutenWise menu, and sort them into appropriate categories.
2. Why is cross-contamination of gluten-free dishes with non-gluten-free dishes categorized as a political-legal threat?
3. The microenvironment comprises internal forces that are controlled by the organization and that reveal a firm's strengths and weaknesses. Is Boston Pizza's introduction of Gluten Wise a strength, weakness, opportunity, or threat? Why?