Question: Did Amazon succeed in China? What did it learn? Did Amazon make sensible choices in its emerging market s entry strategies? Consider Location, entry mode,

Did Amazon succeed in China? What did it learn?

Did Amazon make sensible choices in its emerging market s entry strategies? Consider Location, entry mode, and timing.

Considering the competitive landscape in China, India, and Latin America, how can home-grown firms best defend and win against large multinational entrants?

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Amazon and Emerging Markets Wins Learnings and Local Defenses Amazon in China Success Amazon didnt achieve the same level of dominance in China as it has in other markets However it wasnt a complete f... View full answer

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