Did Amazon succeed in China? What did it learn? Did Amazon make sensible choices in its emerging

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Did Amazon succeed in China? What did it learn?

Did Amazon make sensible choices in its emerging market s entry strategies? Consider Location, entry mode, and timing.

Considering the competitive landscape in China, India, and Latin America, how can home-grown firms best defend and win against large multinational entrants?

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 20, 2024 02:49 PM

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Did Amazon succeed in China? What did it learn? Did Amazon make sensible choices in its emerging

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International Marketing And Export Management

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