Question: read Amazon in Emerging Markets case study Did Amazon succeed in China? What did it learn? Did Amazon make sensible choices in its emerging markets
read Amazon in Emerging Markets case study
- Did Amazon succeed in China? What did it learn?
- Did Amazon make sensible choices in its emerging markets entry strategies? Consider location, entry mode, and timing.
3. How should companies and investors measure success in
emerging markets?
- Should Amazon enter additional emerging markets immediately? If so, why and where? If not, why not and where should its focus be? More broadly, how sustainable is Amazons simultaneous pursuit of geographic, horizontal, and vertical expansion?
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