Question: Did your team meet its SMART objective? Why or why not? What do you think you could have or should have done to perform better

Did your team meet its SMART objective? Why or why not? What do you think you could have or should have done to perform better in the simulation? For a brief look at the concept of a Smart Objective see the PowerPoint Presentation attached. 2. If you continued to be the marketing decision-maker for this company, what would your SMART marketing goal look like for the next year (the equivalent of four more turns)? 3. Would you change your target market? To what and why (or why not)? 4. Would you change your product strategy? To what and why (or why not)? 5. Would you change your distribution strategy? To what and why (or why not)? 6. Would you change your pricing strategy? To what and why (or why not)? 7. Would you change your positioning? How and why (or why not)? 8. Would you change your promotions? How and why (or why not)? 9. Create a sample/mock-up of the type of promotion you would run, detailing the media vehicle you would use and the budget. Create a blocking chart to show timing. 10. What contingency plans do you have for changing market conditions and for meeting your competition?

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