Discoveri Programs Inc., a Norwegian tech company has created new Al software which could revolutionize the trucking industry. Tom's Trucks Ltd$.$ Is seeking to purchase a license to use the technology. Tom's Trucks operates in North America, primarily ground shipping between Texas and Nevada.

Abel is negotiating on behalf of Discoveri with Joe from Tom's Trucks.

Discoveri hopes to enter the North American market, and this license agreement presents an incredible opportunity to do so$.$ Tom's Trucks wants to use this software to propel their business. However, should a deal not be reached with Discoveri, Tom's Trucks could hire an internal programmer to develop similar software. Although it would be more expensive and take longer, it would also offer some benefits to them in terms of ownership of the software

Given the importance of securing Tom's Trucks as a customer, Abel is incredibly nervous. If Abel can secure the contract, Abel may even be promoted to Director of Sales.

Abel decides that acting dishonestly is personally upsetting, and cannot act in that manner. Which source of ethics would this behaviour best be categorized as$?$

Social contract ethics

End$-$result ethics

Duty ethics

Personal ethics