Discuss alternatives for reaching a market and what is required to know which type(s) of channel to

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Discuss alternatives for reaching a market and what is required to know which type(s) of channel to use. Explain the use of intermediaries and what functions they perform.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Posted Date: Mar 02, 2024 05:44 AM

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Discuss alternatives for reaching a market and what is required to know which type(s) of channel to

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When it comes to reaching a market there are several alternatives or channels available to businesses The choice of channel depends on various factors including the nature of the product or service ta... View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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