Question: Discuss how consumer behavior is defined. What are 4 major uses or applications of an understanding of consumer behaviour? How can this understanding be used

Discuss how consumer behavior is defined. What are 4 major uses or applications of an understanding of consumer behaviour?

How can this understanding be used to develop a marketing strategy? Listing your resources at the end.

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Answer Consumer behavior refers to the study of individuals groups or organizations and the processes they use to select secure use and dispose of products services experiences or ideas to satisfy the... View full answer

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