Discuss how Under Armour has been very successful in its use of athletes as endorsers for the company/brand. Evaluate the strategy used by Under Armour in selecting and signing athletes to endorsement deals. Why do you think the company has been able to compete so effectively against larger companies such as Nike and Adidas in signing athletes as endorsers? Support your argument with THREE (3) points.

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In 2015 Under Armour became the secondlargest athletics brand in the United States One of the reason... View the full answer