Question: Discuss how focus groups should be conducted to help you understand preferences for a new hotel brand. Your recommendations should cover the following 3 areas,

Discuss how focus groups should be conducted to help you understand preferences for a new hotel brand. Your recommendations should cover the following 3 areas, and be accompanied by clear justifications:

1) Objective(s) of the focus groups. (10 marks);

2) Profile of the focus group participants (5 marks);

3) How the focus group should be organized (15 marks)

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