Discuss how you as a marketer would develop strategies for products and services to appeal directly to your chosen organisations target consumers.

Steps for theoretical content$1.$Define$2.$Link the business$3.$Give an example $4.$End with an summary, supporting or suggestive contextDefine: Products and Services, link the business and provide and appropriate examplesIntangible services Armstrong and Kotler $(2009)$ pg$\mathrm{.}51$Theories: From four to six, then seven and now eight Ps of marketing. Pg$.72$Behavioral segmentation P$\mathrm{.}74$The diffusion of innovation Pg$.75$