Question: Discuss psychographic segmentation and explain how it differs from demographic segmentation. Discuss the difficulties companies encounter when they attempt to measure the effectiveness of their

Discuss psychographic segmentation and explain how it differs from demographic segmentation. Discuss the difficulties companies encounter when they attempt to measure the effectiveness of their online advertising campaigns. Does the differentiation of psychographic segments help to explain this or help to interpret any of the results?

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6. How do histories influence the process of identity formation?

4. What factors in your experience have led to the development of positive feelings about your own cultural heritage and background? What factors have led to negative feelings, if any?

3. How do you benefit or have been disenfranchised in the telling of certain histories? How do you take responsibility for the histories from which you benefit?