Question: Discuss the consumer decision-making process for purchasing a Tesco meal deal (drink, sandwich and crisps) and a 3-star Michelin restaurant experience (e.g. Alain Ducusse at

Discuss the consumer decision-making process for purchasing a Tesco meal deal (drink, sandwich and crisps) and a 3-star Michelin restaurant experience (e.g. Alain Ducusse at the Dorchester) respectively, with reference to differences across segments.

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