Question: Discuss the difference between consumer-oriented sales promotions and trade-oriented Sales Promotions and the role each plays in a marketers IMC program. Use at least two

Discuss the difference between consumer-oriented sales promotions and trade-oriented Sales Promotions and the role each plays in a marketers IMC program. Use at least two different consumer-oriented promotions and at least two different trade-oriented promotions to illustrate your answer.

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