Discuss the different types of trade sales promotions and distinguish these types of promotions from business promotions.
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Discuss the different types of trade sales promotions and distinguish these types of promotions from business promotions. Discuss the four types of country industrial structures and the opportunities each offers to international marketers.
Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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