Discuss the Overall Industry Information. (1) Identify relevant current competitors that share similar product idea as yours. (2) Identify any potential threats and opportunities in the industry.

(3) Discuss the various segments in the industry.-- (NEED HELP WITH THIS ONE)

This is for a fictitious gym

PLEASE REVIEW AND MAKE/SUGGEST APA CORRECTIONS

Nowadays, gym-goers are ditching the traditional treadmill and light weights and are now incorporating high intensity and weight training. We can define powerlifting as simply strength training and Crossfit as a high-intensity workout that involves endurance and a mixture of high-intensity strength training. Unlike regular gyms, Crossfit and Powerlifting gyms are minimalistic and community-based. Within these "box gyms", members are connected to a larger community that shares similar goals and encourages a healthier self progression. With the development of Crossfit, we face various threats as well as opportunities with the fitness industry.

Our current competitors consist of Powerlifting, Group Fitness, Big Box and Crossfit gyms. These gyms share similar product ideas to ours in the sense that they offer guided professional training, provide ample space for working out, and offer programs similar to powerlifting.

Crossfit and Bootcamp courses are sought-after courses for people of all ages. The rise in Crossfit popularity has changed the old model of going to the gym from yoga, spinning, Zumba courses to training for athletic competitions games with the use of weights and high-intensity workouts. What sets Crossfit apart from gyms is simply knowing that, "Crossfit is not a weight loss program... It's like a training methodology that enhances your body and mind, "".

With Crossfit being high in demand, opening a new gym will face many threats: pricing, other gyms having qualified staff, fitness merges, economic crisis shutdowns, and accessible home workouts.

Although the fitness industry faces various threats, there is still room for improvement based on other gyms lack. As our daily lives become busier, finding a gym that offers flexibility, various classes, and affordable memberships can be extremely difficult to find.

In Crossfit, we take pride in what we offer and live by our sling, "bring yourself to the next level." Our gym offers extended hours; the demand for differentiation allowed us to implement various classes in one membership; a member application allows members to track their progress and sign in for classes amongst much more. We also added our loyalty program within our application, where members accumulate points to redeem them for gym merchandise, hydro-bottles, etc.