I'm just looking for help with coming up with a marketing plan for COSTCO to write about! Thanks!

More information about your Marketing Plan assignment (to assist you in making your choice) This information is also provided in your syllabus: The Marketing Plan should be 15-20 pages typed, double-spaced with appropriate footnotes, tables and references/bibliography, plus any necessary appendices and graphics. The Marketing Plan will be a thorough analysis of an organization's current situation (including environmental factors) and be based on the nature and extent of demand for your product / service and the analysis of the variables impacting the target market. A SWOT analysis will also be completed, focusing on the opportunities and threats faced, as will a plan for the successful achievement of the marketing objectives through management of the 5 Ps of marketing. You must consider alternative marketing strategies and use some clear criteria to evaluate the strategies and make your final recommendation. Specifically, this project will include creation of a strategic marketing plan for a new or existing company utilizing course concepts - including, but not limited to the following: External & Customer Analysis Identify major segments, motivations, and unmet needs Competitor Analysis Identify existing competition, potential competitors, and strategic groups What are their sales, share, and profits? What are their growth trends? Market/Submarket Analysis How attractive is the market or industry and its submarkets? What are the forces reducing profitability in the market, entry and exit barriers, growth projections, cost structures, and profitability prospects? What are the alternative distribution channels and their relative strengths? What industry trends and emerging submarkets are significant to strategy? What are current and future key success factors? Environmental Analysis What environmental threats, opportunities, and trends exist? What are the major strategic uncertainties and information-need areas? What scenarios can be conceived? Internal Analysis What is your company's strategy, performance, points of differentiation, strengths, weaknesses, strategy problems, and culture? (SWOT) What threats and opportunities exist? Strategy Development What are the target segments? What is the production scope