Question: Discuss the Resource - Based View ( RBV ) of the firm in contemporary business management, emphasizing its evolution, core concepts, and significance in achieving

Discuss the Resource

-

Based View

(

RBV

)

of the firm in contemporary business management, emphasizing its evolution, core concepts, and significance in achieving sustained competitive advantage. Analyze the key elements, applications, challenges, and advantages associated with leveraging RBV in modern organizations. Support your discussion with relevant examples from the business world.

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