Discuss the role, scope, and influence of the news media and how media relations, public relations, and communications efforts can be used in conjunction with community relations programming and digital and social media outreach to alter perceptions and influence public opinion and support. Provide examples of how PR has shaped a team, athlete, or sport that you are aware of.

Answer rating: 100% (QA)

The news media plays a crucial role in shaping public opinion influencing perceptions and disseminating information across a wide audience The role and scope of the news media are farreaching as they ... View the full answer