Question: Discuss three key ways that B2B segmentation differs from B2C segmentation. Describe the factors that are most important to know about your potential business customer?

  • Discuss three key ways that B2B segmentation differs from B2C segmentation.
  • Describe the factors that are most important to know about your potential business customer?
  • What do you think is the most effective way to segment a B2B market for marketers?
  • How does the NAISC system apply B2B segmentation, targeting and positioning?

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