Question: What are three key ways that B2B segmentation differs from B2Csegmentation. What are the factors that are most important to know about your potential businesscustomer?

  1. What are three key ways that B2B segmentation differs from B2Csegmentation.
  2. What are the factors that are most important to know about your potential businesscustomer?
  3. What do you think is the most effective way to segment a B2B market formarketers?
  4. How does the NAISC system apply B2B segmentation, targeting andpositioning?

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