Discussion $4-$ So Good So You: A $($Functional$)$ Shot a Day Keeps the Doctor Away $[$Management Decision Case $8,$ pp$.242-243]$

$1515$ unread replies$\mathrm{.}1616$ replies.

Questions for Consideration $[$Answer in$-$depth $2$ of $5$ questions$].$

Provide a detailed reply to one $($or more$)$ students$$ responses.

Most students of this textbook are demographically in the target market of So Good So You. Do you consider yourself to be in the psychographic target market?

Visit the website at sogoodsoyou.com to evaluate its relatability to health$-$conscious consumers.

Address SGSY$$s attempt to connect with the target market.

What are the company$$s competitive advantages?

Discuss the change in products from cold$-$pressed juices to shots. How did listening to consumers impact the change?