The discussion is based on the eText Management Decision Case in Chapter $8,$ So Good So You: A $($Functional$)$ Shot a Day Keeps the Doctor Away $($page $242).$

Discuss the questions at the end of the case $(5)$ drawing from your learning on "product innovations" and the impact of the concept from the COVID Pandemic.

Your readings of Zorfas$(2016),$ Hamilton $(2017),$ and Simester $(2017)$ are also relevant to this discussion.

Most students of this textbook are demographically in the target market of So Good So You. Do you consider yourself to be in the psychographic target market?

Visit the website at sogoodsoyou.com and evaluate its relatability to health$-$conscious consumers.

Address SGSY$$s attempt to connect with the target market. Is the company succeeding? What else could it do$?$

What are the company$$s competitive advantages?

Discuss the change in products from cold$-$pressed juices to shots. How did listening to consumers impact the change?