Question: Discussion Board #1 - Memo Assignment For this discussion board assignment, you're asked to compose a properly-formatted, professional memo to your VP of Customer Relations
Discussion Board #1 - Memo Assignment For this discussion board assignment, you're asked to compose a properly-formatted, professional memo to your VP of Customer Relations (Ms. Candice Sommers) that summarizes the results of your investigation into a recent customer complaint. Your memo must include: A restatement of the situation that gave rise to the complaint Your investigative findings an determinations Your recommended actions relating to resolution, course adjustment, et al. To complete this assignment, you must: Post your completed memo as an attachment in MS Word, Open Office, PDF, or.rtf format (please review the "Memo Formatting Guide" attachment, which can be found under the ENG 208 - Week 1" tab) in the Discussion Board #1 forum by 11:59 p.m. on Sunday, 6/13. Scenario: You are the Manager of Customer Relations for the TechNil Corporation, and you have received a letter of complaint from Ms. Coleen Schaefer of DataTel Industries-a $425,000 annual client who identified herself as is a "displeased customer Ms. Schaefer indicated that she had recently purchased 50,000 of Aster, TechNil's newest and most popular automation sensor. Ms. Schaefer stated that she and her company were frustrated with the directions provided by the TechNil Corporation for the following reasonsi The directions and illustrations provided were of poor quality and hindered both the setup and the operation of the sensors The directions were not adequate for programing the sensors to receive data from their consumer product and initiate responses based upon the data. Ms. Schaefer is the Vice President of Purchasing at Data Tel Industries. She has requested that her complaints be addressed and remedied. If not, she's hinted at taking DataTel's business elsewhere, which would result in $425,000 annual account loss. As the Manager of Customer Relations, you have the task of researching the customer complaint and then writing a memo to Ms. Sommers, your VP of Customer Relations. You need to explain the situation, give your recommendations, and tell her how you plan to deal with Ms. Schaefer and the complaint. You will await his comments before contacting the customer or implementing your recommendations. During your research, you determine the following: - Many customers have recently complained about TechNil's installation directions and instructions. - The product development team is currently rewriting and Improving TechNil's directions and instructions. - TechNil is targeted to the automation market, and the sensor that Ms. Schaefer's complaints reference is quite a sophisticated sensor. Customers' technical personnel need training to effectively install an use the sensor - All of TechNil's sales personnel can provide this training, - Although TechNil's training is not required, it is highly recommended to all customers when a sale is closed. - Ms. Schaefer agreed to attend an TechNil training session with three of her technical employees. Unfortunately, neither Ms. Schaefer or anyone else from DataTel attended this training session none have been outside our 45-day return policy. Since the updated directions are projected to be available within the next two weeks, you anticipate the number of customer complaints to decrease back to a more normal trend. Some of the options available to you are listed below, though you are not limited to these. Remember to provide reasonable justification for your recommendation and keep in mind that TechNil has a budget and you must protect revenues while addressing customer complaints. Some possible response options/recommendations include: -Do nothing. You anticipate the situation will resolve itself within two weeks and you do not feel this incident warrants additional budget expense. - Suggest that Ms. Schaefer keep the sensors, and state that TechNil will provide the new directions along with a free, on- site technical personnel training. Allow Ms. Schaefer to return the sensors for a percentage credit (to be determined by you) that may be applied toward DataTel's next purchase. Allow Ms. Schaefer to return the sensors for a percentage refund (to be determined by you). 30 points - Due by 11:59 p.m. on Sunday, 6/13