Question: Discussion board Your reading from Module 6, Section A, Topic 1 lists four different customer relationship types along with CRM marketing activities which support these.
Discussion board Your reading from Module 6, Section A, Topic 1 lists four different customer relationship types along with CRM marketing activities which support these. These categories include: prospective, vulnerable, win-back, and loyal. Each of us has certainly been a customer at one time or another and likely have experience in each of these relationship types. Likewise, if we are familiar with these activities within our own organizations, we can share examples related to our supply chains. For this discussion, select at least two of the relationship types listed and describe ways in which an organization markets to, and/or how they use CRM data to market to customers (or potential customers) in each of these categories. Share at least two examples
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
