Discussion Topic

Chapter $13$ is a lengthy chapter that deals with distributing and promoting products. There are many terms that you will become familiar with as you read through the chapter.

$1.)$ Many producers sell to consumers both directly and through middlemen. How can such a producer justify competing with its own middlemen?

$2.)$ What can nonstore retailers offer their customers that in$-$store retailers cannot? Be sure to include the definitions of each.

$3.)$ What is the difference between publicity and public relations? What is the purpose of each?

Make sure you answer each question very thoroughly and completely. One or two sentence answers does not justify thorough.