Discussion Topic

Reply to both prompts.

Read Johnson, Ron. $(2016).$ Your employees are your brand. Wait, what?!Links to an external site. LinkedIn, and reference it in your response.

What strategies can organizations implement to empower employees to embody the brand and deliver exceptional customer experiences consistently?

Read Analysis: Zoom quietly mined user data,Links to an external site. $($www$.$nwaonline.com$)$ and reference it in your response.

The data$-$mining feature was available to Zoom users who subscribed to a LinkedIn service for sales prospecting, called LinkedIn Sales Navigator. Once a Zoom user enabled the feature, they could quickly and covertly access LinkedIn profile data like locations, employer names, and job titles for people in their Zoom meetings by clicking on a LinkedIn icon next to their names.

What are your thoughts on the data mining tool used by Zoom and Linkedin? Do you find what they did in the article deceptive?