Distribution is about creating a link between a producer and a consumer, either through direct or indirect channels. In the process, goods and services usually move from the producer to the end user, but there is also movement from the end user to the producer, through reverse logistics.

a) Giving examples, explain the situations is a direct channel more appropriate than an indirect channel ( 6 marks)

b) What role do intermediaries play in a distribution channel ( 8 marks)

c) Using relevant examples, discuss the importance of reverse logistics ( 6 marks)