Diverse Market Exercise Worksheet

For the worksheet examples, do the following:

In a new document, write a two$-$paragraph response for each example.

In the first paragraph, gauge who you believe the audience is for each product. Guess age of audience, industry, gender $($if relevant$),$ and type of customer each example is targeting. Include an explanation for your choice. There are no wrong answers, as long as your response is fully developed and logical$.$

In a second paragraph, change the product description to meet your own target market $($age$,$ gender, industry, interest, etc.$).$

Submit to the drop box titled Diverse Market Exercise.

$1.$ Social media post: There are times when you fancy a bit of extra sparkle with your refreshment. So allow us to introduce $($the product$)$ a delicious, lightly sparkling blend of pure pineapple, orange and grape juice, spring water and absolutely nothing else. It$$s a bit like a posh holiday in a can, only without the pesky sand. And with one portion of fruit and only $90$ calories per serving, it$$s the bubbly way to get one of your $5-$a$-$day.

$2.$ Professional speaker home page: She$$s fun. Your audience won$$t be bored. The best testimonial here would be the one from Ann$$s then $14-$year$-$old daughter, who said $($after listening to her speech$)$: $$I thought I$$d be bored, but instead I$$m ready to go create some content!$$ Your audience is probably more receptive to Ann$$s message than the typical teenager. So there you go$.$

$3.$ Advertisement: You just spent Thanksgiving at your vegan in$-$laws$$ house. You did things you told yourself you never would, things you$$ll probably never forget. Maybe for a moment, you were almost fooled by the yeast gravy and tofu turkey. But you survived.

Come back to us$.$ Dial in the $($product$)$ for an immediate and full recovery of your carnivorous manhood.

$4.$ Product home page: We make $($product$).$ That$$s it$.$ Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it$.$ So each day we come in and make the best jeans we know how. Use the best quality denims. Cut them with an expert eye. And then let our $$Grand Masters$$ behind the sewing machines do the rest.

$5.$ Testimonial: Before I purchased $($this product$),$ I thought this is just crazy, I$$ve got so much marketing material that I still haven$$t implemented.

But right from $($company owner$$s$)$ first story and metaphor, I could see this was different. I was hooked.

$6.$ Product home page: JT had just gotten married and he and his wife set out to buy their first piece of furniture together$$a new $($product$).$ The search began at local $($product$)$ showrooms; vast fields of $($products$)$ neatly laid out under the buzz of fluorescent lights. Pushy salesmen pushed them to buy a fully loaded, feature$-$rich $($product$).$ For $$3,300$ it should have been the pinnacle of comfort, but it wasn$$t$.$ To make matters worse, the return policy rendered it impossible to return. It was like car shopping. Actually it was worse than car shopping.

$7.$ Website: You don$$t pay duty or tax on goods you bring in from $($the country$)$ as long as you:

transport them yourself

will use them yourself or give them away as a gift

have paid duty and tax in the country where you bought them

$8.$ Website: Everything in $($this product$)$ instantly syncs across any computer or phone you use. Start working on one device and continue on another without ever missing a beat.

$9.$ Advertisement: "A poster should contain no more than seven words, which is the maximum the average reader can take at a single glance. This, however, is for $($publication$)$ readers."

$10.$ Website: As he maneuvers between subway cars, he travels through the decades. $($Famous musician$)$ pursues the stories that fuel his lyrics. What$$s Your $($Product Name$)?$