Question: Diverse product needs Sales Forecast Similar needs Secondary data Reference group Age . Internal search Sampling Primary data a) Expected Sales b) Heterogeneous market

Diverse product needs Sales Forecast Similar needs Secondary data Reference group Age

Diverse product needs Sales Forecast Similar needs Secondary data Reference group Age . Internal search Sampling Primary data a) Expected Sales b) Heterogeneous market c) Friends & Family d) Memory search e) Demographic variable f) Homogeneous market g) Economic census report h) Observed and recorded 1) Representative unit

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