Question: Dividing the market into segments is a segmentation process where the business split the market into homogeneous groups. Uber similar to many sharing economy businesses

Dividing the market into segments is a segmentation process where the business split the market into homogeneous groups. Uber similar to many sharing economy businesses uses a mix of segmentation variables Explain the segmentation, targeting, and positioning strategies applied by uber and clarify whether or not its successful strategy showing your reasoning?

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