Do a little research on how the coronavirus has impacted our local and national distribution of goods. There are several items that are extra sought after currently (toilet paper, hand sanitizer, masks, gloves, rubbing alcohol, lysol, cleaning/ sanitizing wipes and products). Please pick an item NOT LISTED, that you have tried to purchase but did not have any luck finding (maybe at first).

Questions: (Be thorough with your response)

1. Was this a B2B purchase (for work) or B2C?

2. What type of channel structure does this company use to get goods to consumers or businesses (see 13.2 and 13.3).

3. Discuss the level of intensity in distribution and availability of the product (also the floor stock and back stock- if brick and mortar store).

4. How might the circumstances of the past year have affected distribution? address service failures, or maybe even what they did do right. 

Answer rating: 100% (QA)

This is a B2B purchase B2B customers make more strategic buying decisions which means their buying process is often longer than B2C They evaluate and deliberate over complex factors such as The cost o... View the full answer