Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer. Instructions: Review the information on competitive strength assessment in Chapter 4 to help you complete this activity. In the table that follows, you will complete a Weighted Competitive Strength Assessment for Disney's business units: Media Networks; Parks/Experiences & Products; Studio Entertainment; and direct-to-consumer and International units. Review the various competitive strength measures as shown in the table. If you determine that one or more of the measures are inappropriate or not needed, then insert a "O" in the boxes for that row. Enter importance weights for each of the competitive strength measures that you decide to use in your assessment. Then, for each of the business units, assign a rating from 1 to 10, where 1 = very weak, 5 = average, and 10 = very strong. = Weighted scores and sum of the weighted ratings for each company will be generated in Sum of weights and Total Rating/Score rows at the bottom of the table. Competitive Strength Measures Media Networks Importanc e Weight Parks, Experiences & Products Studio Entertainment Direct-to-Consumer & International Strength Rating Weighte d Score Strength Rating Weighte d Score Strength Rating Weighte d Score Strength Rating Weighte d Score Relative market size Marketing and promotion - Product innovation capabilities L Benefits from strategic fit with sister businesses L Brand name recognition/image - - Sum of weights Total Rating/Score