Do a weighted competitive strength assessment using the methodology presented in Table $4\mathrm{.}4$ in Chapter $4$ to support your answer.

Review the information on competitive strength assessment in Chapter $4$ to help you with this activity. In the table that follows, do a weighted competitive strength assessment for Under Armour, Nike, and The adidas Group. Review the various competitive strength measures as shown in the table. If you determine that one or more of the measures are inappropriate or not nerded, then insert a $"$O$"$ in the boxes for that row. Enter importance weights for each of the competitive strength measures that you decide to use in your assessment. Then, for each of the three companies, assign a rating from $1$ to $10,$ where $1=$ very weak, $5=$ average, and $10=$ very strong.

Weighted scores and sum of the weighted ratings for each company will be generated in Sum of weights and Total Rating$/$Score rows at the bottom of the table.