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One way to increase revenue at a hospitality facility is to offer an enhancement to the guest experience that is beyond the expected amenities offered. Select at least five examples of such investments that companies have made.

Address the following questions in relation to each type of investment: EXPLAIN THOROUGHLY

1. Who are the internal and external customers and how does the enhancement affect them?

2. What type of investment is involved and how does it compare with the expected ROI? Remember that there are some enhancements that hotels make that do not directly generate revenue, but positively affect the bottom line by improving the guest experience and retaining loyalty.