Question: Do not give lists or definitions. Explain, describe and provide excellent examples. What is marketing about and why should a manager study marketing to run

Do not give lists or definitions. Explain, describe and provide excellent examples.

  1. What is marketing about and why should a manager study marketing to run a more successful business?
  2. What is meant by ethical behavior in marketing and how can management encourage ethical behavior in the company?
  3. What is a product,price,promotion and distribution (as we have discussed in class) and how does the way that you think about the marketing mix elements in this mannerhelp you as a marketer?
  4. What are the qualifications of a market and why does it help a marketer to know this?
  5. Why is it useful for marketers to segment markets and how is this done?

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