Do not give lists or definitions. Explain, describe and provide excellent examples.

1. What is marketing about and why should a manager study marketing to run a more successful business?
2. What is meant by ethical behavior in marketing and how can management encourage ethical behavior in the company?
3. What is a product,price,promotion and distribution (as we have discussed in class) and how does the way that you think about the marketing mix elements in this mannerhelp you as a marketer?
4. What are the qualifications of a market and why does it help a marketer to know this?
5. Why is it useful for marketers to segment markets and how is this done?
6. What is marketing research and why is it conducted?
7. How can marketing help you in your current business?
8. What are needs and wants and what is the difference between the two? Why does this matter to a marketer?
9. Who in a company is a marketer? Support your answer.
10. What is a supply chain and how does it create value for customers?