Do not use products that I have cited as examples in-class. Each question is valued at five (5) marks.

1.Identify a consumer product or service that is currently in the introduction stage of the product life cycle (product name and manufacturer). Please identify:

1. The want or need that it fulfills
2. The unique selling/value proposition
3. How are they generating awareness for this product?
4. The target market that you perceive and why you feel it is innovative

2.Identify a consumer product or service that is currently in the growth stage of the product life cycle (product name and manufacturer). Please identify:

1. The want or need that it fulfills
2. The unique selling/value proposition what differentiates it from other competitive offerings?
3. Two (2) competitors for this product/service
4. The target market that you perceive and what external factors will support its growth

3.Identify a consumer product or service that is currently in the maturity stage of the product life cycle (product name and manufacturer). Please identify:

1. The want or need that it fulfills
2. The unique selling/value proposition
3. Two (2) competitors for this product/service
4. The target market that you perceive and how the provider is encouraging brand loyalty

4.Identify a consumer product or service that is currently in the decline stage of the product life cycle (product name and manufacturer). Please identify:

1. The want or need that it fulfills
2. Why is this product or service in decline i.e. what external factors have changed regarding its value or appeal
3. Two (2) new products/services that are replacing this established product or service
4. The target market that you perceive and why they continue to buy this product despite its decline