ection B: Short Answer Questions (30 marks) low are 5 short answer questions. You must choose 3 ONLY to answer. Each one is worth 10 ks. Be sure to read carefully and answer the whole question. Use the lined pages, What are the eras of marketing? Explain each one. (5 marks) Which era are we currently in? Describe one piece of promotion (visible marketing) that you think really demonstrates our current era. (5 marks) b. Packaging is an important component of the product strategy. List and briefly describe the four major functions of packaging. (10 marks) c. In-class, we watched a video on "microinfluencers" and then discussed it. What are microinfluencers? (3 marks) What type of marketing is this? Explain. (3 marks) What products do you think this would work best for, and why? (4 marks) d. What is the consumer decision making process? Why is it important for marketers to be aware of it? (4 marks). Choose one product that you have purchased in the past 6 months, and describe your experience for each step of the consumer decision making process. (6 marks) e. What are some of the differences between a Baby Boomer and a member of Generation Z? (2 marks) How can being aware of these differences help in marketing? (4 marks) Provide a brief explanation of what you'd do differently if marketing a can of Coca-cola to Baby Boomers and then to Gen Z. (4 marks)